Monitor Backlinks offers different membership plans that allow a specified number of competitors to be added to your account: The next step is to add them to Monitor Backlinks so you can check their backlinks. So now you have your top 2-4 competitors. How to Add Competitors to Monitor Backlinks These will be the top competitors that you’ll add to Monitor Backlinks so you can start tracking and analyzing their link profiles. Notice that the “# of Appearances” column for Moz.com now has 4 (because it showed up in both searches twice), and a ranking total of 8 (because it ranked 2nd and 3rd in the first result and 1st and 2nd in the other).Īt the end of your tally, find the top 2-4 competitors that have: I would then modify my tally spreadsheet as follows:
Now, let’s say the next result looks like this: I would add the following to my tally spreadsheet: That said, here’s what you should do to find your top competitors:įirst, search 20-30 of your strongest target keywords on Google.Īs you do this, keep a running tally of how often each competitor shows up and their ranking for that particular keyword. Those competitors who regularly rank in the top 10 of search results will have stronger link profiles.Īnd you want to spend your time analyzing the best. You only focus on the ones who consistently rank at the top of Google. How do you narrow it down to just 2-4 competitors? There are possibly hundreds of potential targets. Who within the SERP competitor type should you track for backlink analysis purposes? They’re the ones directly competing with you for shares of organic search traffic. While all competitor types are important, for the sake of ranking on search engines, the only one you need to concern yourself with is SERP. Sites that are ranking for keywords you want to rank for. Companies that don’t offer the same products but compete for the same customer base.Ĥ. Companies that sell the same products but operate in other areas, too.ģ. Companies offering the same products and services you are.Ģ. Let’s get started! How to Identify Your Top Competitorsīefore you can track your competitors’ backlinks, you need to know who are your true competitors?Īccording to, there are four different types of competitors:ġ. It’s because they have more high-quality backlinks than everyone else.Īll it takes is analyzing what these competitors are doing right in the backlink department.Īnd today I’m going to help you do that by showing you how to check backlinks of competitors using Monitor Backlinks.īy the end of this post, you’ll know how to find new backlink opportunities that’ll propel your site to the top of the search engines. Pay close attention to the names of the websites listed.Īll of those sites are getting approximately 70% of all clicks from those who search that keyword.Īnd do you know why they’re able to do that? Search one of your target keywords on Google. Do this real quick (it’s simple but eye-opening… promise):
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